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Visualize your

customer journey map

A customer journey map shows more than steps - it captures the real experience of moving through your brand. From discovery to decision and beyond, seeing that flow helps teams fix what’s broken and double down on what works. Xmind gives you the tools to build that map clearly, collaboratively, and fast.

A customer journey map shows more than steps - it captures the real experience of moving through your brand. From discovery to decision and beyond, seeing that flow helps teams fix what’s broken and double down on what works. Xmind gives you the tools to build that map clearly, collaboratively, and fast.

Map the whole journey

With Xmind, you can map the entire lifecycle - awareness, consideration, purchase, onboarding, and retention - and connect the dots between each phase. Add emotions, motivations, and questions at every stage to understand not just what users do, but why.

Xmind mind map with timeline structure layout for chronological planning

Map the whole journey

With Xmind, you can map the entire lifecycle - awareness, consideration, purchase, onboarding, and retention - and connect the dots between each phase. Add emotions, motivations, and questions at every stage to understand not just what users do, but why.

Xmind mind map with timeline structure layout for chronological planning

Map the whole journey

With Xmind, you can map the entire lifecycle - awareness, consideration, purchase, onboarding, and retention - and connect the dots between each phase. Add emotions, motivations, and questions at every stage to understand not just what users do, but why.

Xmind mind map with timeline structure layout for chronological planning

Map the whole journey

With Xmind, you can map the entire lifecycle - awareness, consideration, purchase, onboarding, and retention - and connect the dots between each phase. Add emotions, motivations, and questions at every stage to understand not just what users do, but why.

Xmind mind map with timeline structure layout for chronological planning

Map the whole journey

With Xmind, you can map the entire lifecycle - awareness, consideration, purchase, onboarding, and retention - and connect the dots between each phase. Add emotions, motivations, and questions at every stage to understand not just what users do, but why.

Xmind mind map with timeline structure layout for chronological planning

Accelerate customer decision making process

Customers hesitate when things feel unclear. With Xmind, you can lay out the options, show what matters most, and make it easier for customers to move forward. A clear visual path helps them decide faster, with fewer doubts and less back-and-forth.

Logic-chart structure view in Xmind for condition-based decision making

Accelerate customer decision making process

Customers hesitate when things feel unclear. With Xmind, you can lay out the options, show what matters most, and make it easier for customers to move forward. A clear visual path helps them decide faster, with fewer doubts and less back-and-forth.

Logic-chart structure view in Xmind for condition-based decision making

Accelerate customer decision making process

Customers hesitate when things feel unclear. With Xmind, you can lay out the options, show what matters most, and make it easier for customers to move forward. A clear visual path helps them decide faster, with fewer doubts and less back-and-forth.

Logic-chart structure view in Xmind for condition-based decision making

Accelerate customer decision making process

Customers hesitate when things feel unclear. With Xmind, you can lay out the options, show what matters most, and make it easier for customers to move forward. A clear visual path helps them decide faster, with fewer doubts and less back-and-forth.

Logic-chart structure view in Xmind for condition-based decision making

Accelerate customer decision making process

Customers hesitate when things feel unclear. With Xmind, you can lay out the options, show what matters most, and make it easier for customers to move forward. A clear visual path helps them decide faster, with fewer doubts and less back-and-forth.

Logic-chart structure view in Xmind for condition-based decision making

Enhance customer strategies with AI

Xmind AI gives you a running start. It can suggest typical journey stages, generate missing touchpoints, or flag gaps you hadn’t considered. Let it help structure your map and spark ideas, so you’re not staring at a blank canvas.

Xmind AI Brainstorming tool generating creative idea clusters

Enhance customer strategies with AI

Xmind AI gives you a running start. It can suggest typical journey stages, generate missing touchpoints, or flag gaps you hadn’t considered. Let it help structure your map and spark ideas, so you’re not staring at a blank canvas.

Xmind AI Brainstorming tool generating creative idea clusters

Enhance customer strategies with AI

Xmind AI gives you a running start. It can suggest typical journey stages, generate missing touchpoints, or flag gaps you hadn’t considered. Let it help structure your map and spark ideas, so you’re not staring at a blank canvas.

Xmind AI Brainstorming tool generating creative idea clusters

Enhance customer strategies with AI

Xmind AI gives you a running start. It can suggest typical journey stages, generate missing touchpoints, or flag gaps you hadn’t considered. Let it help structure your map and spark ideas, so you’re not staring at a blank canvas.

Xmind AI Brainstorming tool generating creative idea clusters

Enhance customer strategies with AI

Xmind AI gives you a running start. It can suggest typical journey stages, generate missing touchpoints, or flag gaps you hadn’t considered. Let it help structure your map and spark ideas, so you’re not staring at a blank canvas.

Xmind AI Brainstorming tool generating creative idea clusters

Collaborative customer journey mapping

Good journey maps don’t sit in silos. With Xmind, teams can map together - live or async by adding insights, reviewing progress, and aligning on what needs to change. Everyone sees the full picture and moves in the same direction.

Co-editing and commenting features in Xmind for team collaboration

Collaborative customer journey mapping

Good journey maps don’t sit in silos. With Xmind, teams can map together - live or async by adding insights, reviewing progress, and aligning on what needs to change. Everyone sees the full picture and moves in the same direction.

Co-editing and commenting features in Xmind for team collaboration

Collaborative customer journey mapping

Good journey maps don’t sit in silos. With Xmind, teams can map together - live or async by adding insights, reviewing progress, and aligning on what needs to change. Everyone sees the full picture and moves in the same direction.

Co-editing and commenting features in Xmind for team collaboration

Collaborative customer journey mapping

Good journey maps don’t sit in silos. With Xmind, teams can map together - live or async by adding insights, reviewing progress, and aligning on what needs to change. Everyone sees the full picture and moves in the same direction.

Co-editing and commenting features in Xmind for team collaboration

Collaborative customer journey mapping

Good journey maps don’t sit in silos. With Xmind, teams can map together - live or async by adding insights, reviewing progress, and aligning on what needs to change. Everyone sees the full picture and moves in the same direction.

Co-editing and commenting features in Xmind for team collaboration

How to map a customer journey

Sign in to Xmind

Create an Xmind account and sign in via desktop or web to access your workspace.

Step 1

Logging into their Xmind account to start creating mind maps

Sign in to Xmind

Create an Xmind account and sign in via desktop or web to access your workspace.

Step 1

Logging into their Xmind account to start creating mind maps

Sign in to Xmind

Create an Xmind account and sign in via desktop or web to access your workspace.

Step 1

Logging into their Xmind account to start creating mind maps

Sign in to Xmind

Create an Xmind account and sign in via desktop or web to access your workspace.

Step 1

Logging into their Xmind account to start creating mind maps

Sign in to Xmind

Create an Xmind account and sign in via desktop or web to access your workspace.

Step 1

Logging into their Xmind account to start creating mind maps

Start with a template or from scratch

Pick a journey template or start with a blank canvas - it’s flexible.

Step 2

Grow Ideas with AI:Go beyond Auto mapping, explore the upgraded On Demand mode to map ideas at your pace.

Start with a template or from scratch

Pick a journey template or start with a blank canvas - it’s flexible.

Step 2

Grow Ideas with AI:Go beyond Auto mapping, explore the upgraded On Demand mode to map ideas at your pace.

Start with a template or from scratch

Pick a journey template or start with a blank canvas - it’s flexible.

Step 2

Grow Ideas with AI:Go beyond Auto mapping, explore the upgraded On Demand mode to map ideas at your pace.

Start with a template or from scratch

Pick a journey template or start with a blank canvas - it’s flexible.

Step 2

Grow Ideas with AI:Go beyond Auto mapping, explore the upgraded On Demand mode to map ideas at your pace.

Start with a template or from scratch

Pick a journey template or start with a blank canvas - it’s flexible.

Step 2

Grow Ideas with AI:Go beyond Auto mapping, explore the upgraded On Demand mode to map ideas at your pace.

Define stages, touchpoints, and pain points

Use branches to outline the flow, and add detail with notes, icons, and markers.

Step 3

Customizing and beautifying a mind map in Xmind with styles and visuals

Define stages, touchpoints, and pain points

Use branches to outline the flow, and add detail with notes, icons, and markers.

Step 3

Customizing and beautifying a mind map in Xmind with styles and visuals

Define stages, touchpoints, and pain points

Use branches to outline the flow, and add detail with notes, icons, and markers.

Step 3

Customizing and beautifying a mind map in Xmind with styles and visuals

Define stages, touchpoints, and pain points

Use branches to outline the flow, and add detail with notes, icons, and markers.

Step 3

Customizing and beautifying a mind map in Xmind with styles and visuals

Define stages, touchpoints, and pain points

Use branches to outline the flow, and add detail with notes, icons, and markers.

Step 3

Customizing and beautifying a mind map in Xmind with styles and visuals

Invite teammates to input and adjust

Collaborate with others to refine thinking and move things forward.

Step 4

Sharing Xmind files and writing content collaboratively

Invite teammates to input and adjust

Collaborate with others to refine thinking and move things forward.

Step 4

Sharing Xmind files and writing content collaboratively

Invite teammates to input and adjust

Collaborate with others to refine thinking and move things forward.

Step 4

Sharing Xmind files and writing content collaboratively

Invite teammates to input and adjust

Collaborate with others to refine thinking and move things forward.

Step 4

Sharing Xmind files and writing content collaboratively

Invite teammates to input and adjust

Collaborate with others to refine thinking and move things forward.

Step 4

Sharing Xmind files and writing content collaboratively

Export and move into action

Turn your journey map into a presentation or PDF to share with stakeholders.

Step 5

Exporting Xmind mind maps into multiple formats including PDF, PNG, and more

Export and move into action

Turn your journey map into a presentation or PDF to share with stakeholders.

Exporting Xmind mind maps into multiple formats including PDF, PNG, and more

Export and move into action

Turn your journey map into a presentation or PDF to share with stakeholders.

Step 5

Exporting Xmind mind maps into multiple formats including PDF, PNG, and more

Export and move into action

Turn your journey map into a presentation or PDF to share with stakeholders.

Exporting Xmind mind maps into multiple formats including PDF, PNG, and more

Export and move into action

Turn your journey map into a presentation or PDF to share with stakeholders.

Step 5

Exporting Xmind mind maps into multiple formats including PDF, PNG, and more

Who uses customer journey maps

UX teams

Quickly create high-impact, client-ready decks with less manual effort.

UX teams

Quickly create high-impact, client-ready decks with less manual effort.

UX teams

Quickly create high-impact, client-ready decks with less manual effort.

UX teams

Quickly create high-impact, client-ready decks with less manual effort.

UX teams

Quickly create high-impact, client-ready decks with less manual effort.

MKT strategists

Turn chaotic ideas into structured business strategies and investor pitches.

MKT strategists

Turn chaotic ideas into structured business strategies and investor pitches.

MKT strategists

Turn chaotic ideas into structured business strategies and investor pitches.

MKT strategists

Turn chaotic ideas into structured business strategies and investor pitches.

MKT strategists

Turn chaotic ideas into structured business strategies and investor pitches.

CX leads

Build strong arguments and creative storylines using visual logic and smart slide generation.

CX leads

Build strong arguments and creative storylines using visual logic and smart slide generation.

CX leads

Build strong arguments and creative storylines using visual logic and smart slide generation.

CX leads

Build strong arguments and creative storylines using visual logic and smart slide generation.

CX leads

Build strong arguments and creative storylines using visual logic and smart slide generation.

Frequently asked questions

What is a customer journey map?

What is customer decision making process?

Why use Xmind for journey mapping?

What are the 5 stages of the customer journey map?

Frequently asked questions

What is a customer journey map?

What is customer decision making process?

Why use Xmind for journey mapping?

What are the 5 stages of the customer journey map?

Frequently asked questions

What is a customer journey map?

What is customer decision making process?

Why use Xmind for journey mapping?

What are the 5 stages of the customer journey map?

Frequently asked questions

What is a customer journey map?

What is customer decision making process?

Why use Xmind for journey mapping?

What are the 5 stages of the customer journey map?

Frequently asked questions

What is a customer journey map?

What is customer decision making process?

Why use Xmind for journey mapping?

What are the 5 stages of the customer journey map?

Xmind logo

See your customer journey clearly

Xmind turns the complex into clear - so you can map smarter, build better, and deliver what customers actually care and need.

Xmind logo

See your customer journey clearly

Xmind turns the complex into clear - so you can map smarter, build better, and deliver what customers actually care and need.

Xmind logo

See your customer journey clearly

Xmind turns the complex into clear - so you can map smarter, build better, and deliver what customers actually care and need.

Xmind logo

See your customer journey clearly

Xmind turns the complex into clear - so you can map smarter, build better, and deliver what customers actually care and need.

Xmind logo

See your customer journey clearly

Xmind turns the complex into clear - so you can map smarter, build better, and deliver what customers actually care and need.