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Aug 16, 2018
Avinash Priya
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, we take a deep dive into change. Let’s take a closer look at the change over.</p>
<p>First glance at the new icon, you’ll soon notice the center X has certainly shed some weights and transformed into a slimmer, modernized and less literal glyph.</p>
<p>Shadow of the bold X is removed, landing on a flattened icon, giving users a sense of briskness, which also aligns with company’s central idea: to create a faster, convenient, handy tool that enhances efficiency.</p>
<p>Breaking down the Slim X, the strokes resemble the branches of a mind map, which is inspired by the tool itself. But seeing the icon as an integral, it implies the shape of an hourglass, reminding us of the preciousness of time.</p>
<p>The background now is a swirl of sunrise colors (orange & red). Adding warmth and energy to complement the glyph and giving users an image of a fresh start in the morning.</p>
<p>While the previous logo is more linear, the new one is curvy and rounded. The circle behind symbolizes Enso, the sacred symbol of Zen, bringing out the inspiration of this very new product. </p>
<p>The creation of an Enso is believed to be in a status where one’s mind is free and simply let the spirit create through the physical body, while Zen emphasizes meditation and self-discipline that will lead us into that creative status.</p>
<p>The launch of XMind: ZEN conveys the concept of XMind, to make a tool that helps users focus on what they’re planning and frees their creativity, a tool that is quick, easy, handy and fresh looking.](https://framerusercontent.com/images/9HkgekAH049zY3aagTzR5Klfy0.png?width=1380&height=768)
